Your Industry Gateway Ads

Association of Equipment Manufacturers

Category: Advertising

Challenge

To position CONEXPO Asia as the premier construction show for both buyers and sellers of products and services, while also showcasing the new venue for the show.

Solution

CHI helped develop advertising that promoted CONEXPO Asia 2007, a tradeshow held in China and attended by people from around the globe. In addition to English and Chinese, CHI prepared the ad in Japanese, Korean, Arabic, Portuguese, German, Russian, Turkish and Polish. CHI also prepared direct mail pieces, show literature and tradeshow booth panels to help promote the show.

Case Studies

Next Case Study


Room, With a View Ad
Room, With a View Ad

To let prospective street sweeper buyers know about the redesigned Elgin Sweeper Pelican. Specifically, Elgin Sweeper wanted customers to…