Jane Cooper


An accomplished businesswoman and published author of fiction and nonfiction, Jane is a certified brand strategist with more than 25 years of experience in brand communications, business-to-business PR and marketing communications. During her distinguished career, she has led issues-management programs for companies large and small and has provided media training and strategic PR counsel for product and marketing managers and top executives alike. Jane has a passion for delivering superior client service that starts by creating brilliant communication strategies and sweating the details until they come to life. She has extensive experience helping global brands implement reputation-management and brand-building programs. She also oversees and provides executive counsel to clients. Jane speaks Mandarin Chinese. Under Jane’s leadership, CHI has built a reputation for excellence, evidenced by measurable results delivered for clients, as well as awards and recognition from industry peer groups in the areas of creative design, advertising, direct marketing, integrated marketing communications, corporate communications, web development and SEO, identity development and public relations.

Jane’s earliest lines of work—the ones that helped her become the first person in her family to go to college—ranged from babysitter and housekeeper to rental store attendant, clerical temp and writing tutor. Whether cleaning equipment at the neighborhood Taylor Rental, writing about equipment for Machinery & Hardware Taiwan, or developing strategies to market equipment to rental outlets, Jane has always believed that every task deserves her best. She encourages the same from her three daughters and the team at CHI.

Areas of expertise

Branding, integrated marketing communications, public/media relations, advertising, message and content development, social media, direct marketing, product launches, dealer/distributor communications, corporate communications, employee communications, international communications, issues/reputation management and speechwriting.

Client experience

American President Lines; Association of Equipment Manufacturers; Case Construction Equipment; Case IH; Cathay Pacific Airways; Chicago Coffee Roastery; CNH Capital; Guzzler Manufacturing; Innovative Modular Solutions; International Paper; Jetstream of Houston; Johnson Controls; Leinenkugel; Metso Minerals; Norris Cultural Arts Center; Putzmeister; S.C. Johnson; Snap-on; Supply-Chain Services, Inc.; St. Charles Public Library; United Way and Valley Industrial Association

Industry experience

Agriculture, association/non-profit, construction, eco/green industries, off-highway equipment, packaging, petrochemical, pharmaceuticals, shipping/air cargo, supply chain.

Awards and recognitions

Jane received a 2011 Influential Women in Business Award, sponsored by the Daily Herald Business Ledger in partnership with the National Association of Women Business Owners-Chicago Area Chapter and Women's Innovation Network. She was also the recipient of the 2011 LEAP (Leadership, Excellence, Achievement and Professionalism) Award from the St. Charles Chamber of Commerce Women's Business Council. Jane was named 2009 PR Person of the Year by the Association of Equipment Manufacturers PICA (Publications in Construction & Agriculture) group.

Industry memberships

Jane is a member of the Brand Establishment, International Association of Business Communicators, Valley Industrial Association, Association of Equipment Manufacturers and Associated Equipment Distributors, as well as area chambers of commerce.

Recent CHI Chatter Articles by Jane