Jim Longton

Media Buyer

Jim Longton

Bringing more than 30 years of experience in business‐to‐business publishing to bear as a shrewd negotiator and media buyer for CHI’s clients, Jim is adept at creating integrated strategies to achieve business objectives. He works with the agency team to oversee execution of goals, directives, strategies and budgets. Staying on top of emerging media trends, Jim recommends strategic and tactical initiatives to maximize campaign budgets and performance. Clients appreciate his unique ability to negotiate aggressive media rates with local, regional and national media companies.

Areas of expertise

Media planning, rate negotiation, research, campaign management, direct marketing, strategic marketing and integrated marketing communications

Industry experience

Construction, heavy equipment, manufacturing, chemical, oil and trucking