Direct Marketing
- Campaign concept development
- Creative design for print or electronic applications
- Writing that helps yield measurable responses
- E-mail and/or postal list sourcing and deduping
- Premium and packaging sourcing and coordination for dimensional mailers
- Print production and mail-house coordination
Backed by good list development, direct marketing is one of the most effective ways to target customers and prospects and stay top of mind. Direct marketing isn’t just about getting a response or making a sale; it’s about building leads and converting customers. With the right strategy, direct marketing can be a fast, efficient and reliable way to separate suspects from prospects, move prospects to trial, convert one-time buyers to multiple-time buyers and get multi-buyers to become advocates.
CHI can help create valuable brand mindshare, keep your costs reasonable and take your e-mail or direct mail campaigns to the next level by developing a consistent look and feel so the recipients experience “deja vu” whenever they see your material. We can help you develop clean data, a compelling message, and enough punch to win over your audience.