CHI Holiday Card
Challenge
Because Cooper Hong Inc. is a creative agency, it’s holiday cards can’t be flat, same-old-same-old boring cards. They need an aura of novelty. Something to make them stand out.
Solution
The 2008 card literally stands out. In fact, it stands up. Created as a two-part die-cut, the card is designed to lie flat during mailing but stand up on the recipient’s desk, so it serves both as a holiday greeting and possibly something with a little longer staying power vs. traditional flat cards.