“We’ve Got You Covered” Brochure
Challenge
When Federal Signal’s Environmental Solutions Group opened its first FS Solutions centers, it needed graphics that would provide a visual link to Federal Signal and the Jetstream, Guzzler and Vactor brand equipment serviced at FS Solutions centers. And it needed a way to communicate the full range of services, from ground-up equipment refurbishing to rentals and parts sales.
Solution
CHI developed both a tagline (”We’ve got you covered”) and a graphic treatment that could be applied across a variety of applications, including the introductory brochure, advertising, Web, tradeshow graphics and point-of-sale graphics. The introductory brochure was one of the first pieces to feature the bold graphics and colors now associated with the FS Solutions brand.