Cooper Hong Inc.

Challenge

As the world’s largest manufacturer of street sweepers, Elgin Sweeper is sometimes invited to be featured on television programs. While such publicity is usually a good thing, it can also involve a major investment in time and resources. Elgin Sweeper wanted to be sure that it made good choices and that it got the maximum PR from the opportunities it chose to pursue. They asked CHI for counsel and assistance.

Solution

In addition to helping Elgin Sweeper coordinate placement on John Ratzenberger’s “Made in America.” CHI coordinated efforts with John Ratzenberger’s publicity agent to secure approved photography of the filming and coverage of the filming both in local media and industry trade media that reach potential buyers of street sweepers.