Cooper Hong Inc.

Challenge

Vactor Manufacturing wanted to introduce its new Vactor HXX Prodigy vacuum excavator to prospective customers, including contractors, utility firms and municipalities.

Solution

CHI arranged a media event at UCT, the Underground Construction Technology show, including a presentation in the press room and a product walk-around on the show floor. The event was attended by representatives from every major media outlet in attendance at UCT, and resulting publicity continued for several months after the show.