GuzzleUP Savings Micro Site

Client: Guzzler Manufacturing

Challenge

Guzzler Manufacturing wanted to increase its inquiries and sales of their remanufacturing program. They reinforced the cost savings the customer would have by remanufacturing their current machine rather than purchasing a new machine.

Solution

CHI developed advertising and direct mail targeting the current customer base and a two-part direct mail campaign targeting the prospective customer base. Both campaigns drove customers to a micro Web site, tailored based on their log-in. The Guzzler “GuzzleUP Savings” micro site featured graphics that reinforced the direct mail and advertising.